ANNI LU Jewelry

Hops Petunia is thrilled to feature ANNI LU, a brand that encapsulates the essence of playful elegance. Founded in Copenhagen, Denmark, in 2013 by Creative Director Helle Vestergaard Poulsen, Anni Lu is all about celebrating the joy in everyday moments. Its name pays homage to two of Helle's greatest inspirations: her late mother Anni and her daughter Luella.

ANNI LU believes that jewelry should spark joy. Every piece is designed to be fun, colorful, and easy to mix and match. It's not just about adornment; it's about expressing personality and mood.